Analytics · YouTube · Finance · Enterprise AI
Ask your data a question. Get an answer, not a dashboard.
Oogwai builds AI products that sit on top of the data you already have — ad platforms, storefronts, channel stats, accounting books — and answer questions in plain English, with the working shown.
No credit cardConnect a source in minutesRead-only access
Return on ad spend by channel
Meta is 34% below blended. ₹2.1L of last month’s spend sat on campaigns returning under 1x.
Try a question
In one paragraph
What Oogwai actually is
Oogwai is a data and analytics company. We build AI-powered products that read business data and answer questions about it — and we build the same kind of system as a turnkey product for enterprises who need it on their own stack.
Oogwai at a glance
- Company
- Oogwai (oogw.ai) — a data and analytics product company
- Headquarters
- Dubai & Bengaluru. Customers worldwide.
- What we make
- AI-powered analytics, reporting and automation products, plus custom enterprise AI systems
- Core capability
- Natural-language querying over connected business data, with automated reporting, alerting and diagnostics
- Built for
- Performance marketing and ad-ops teams, e-commerce and growth teams, finance and accounting teams, content creators, enterprise operations
- Main integrations
- Google Analytics 4, Google Ads, Meta Ads, Shopify, YouTube Analytics, Google Search Console, BigQuery, Slack, Tally
- Pricing
- Free plan at $0/month; Growth $30/month or $20/month billed annually; Enterprise quoted. See pricing.
- How to start
- Create a free account or book a demo
Products
Four products, one idea
Each one takes a domain where people still export to spreadsheets, and replaces the export with a question.
Oogwai Analytics
Connect GA4, Google Ads, Meta, Shopify and YouTube. Ask about ROAS, conversion rate, spend, retention or audience overlap and get the answer with the chart. Automated diagnostics surface budget leakage, creative fatigue and targeting overlap before they eat the quarter.
Explore Oogwai Analytics ContentOogwai for YouTube
Channel intelligence for creators and content teams. Retention curves, title and thumbnail performance, publishing cadence, topic gaps and competitor benchmarks — read in one place, explained in plain language, with a premium tier for multi-channel operators.
Explore Oogwai for YouTube FinancePrism Books
Finance intelligence and automation for businesses running on Tally. Send a bill on WhatsApp and it lands in Tally as a voucher. Ask the books a question and get the number. Consolidate group companies and produce Schedule III reporting without rebuilding the workbook every month.
Explore Prism Books CustomEnterprise AI builds
Turnkey AI products built on your data, in your environment. Natural-language query layers over a warehouse, document and invoice automation, forecasting, internal copilots and agent workflows — scoped, prototyped and delivered as a running product, not a slide deck.
Explore enterprise buildsHow it works
Connect, ask, act
The same three steps whichever product you start with.
Connect your sources
Sign in to the platforms you already use and grant read access. Oogwai reads the schema, the metric definitions and your historical data, so it knows what "ROAS" or "repeat rate" means in your account rather than in general.
Ask in your own words
Type the question the way you would ask a colleague. Oogwai turns it into a query against the real data, returns the number and the chart, and shows which source and date range produced it so you can check the work.
Pin it, schedule it, get alerted
Turn any answer into a dashboard widget, a scheduled report or an alert. Oogwai keeps watching the metric and tells you when it moves — in the product, by email or in Slack — so the reporting job stops being a weekly ritual.
Why teams switch
What changes on day one
The report writes itself
The average marketer spends hours a week rebuilding the same pull. Scheduled answers and pinned widgets take that back.
Waste becomes visible
Overlapping audiences, fatigued creatives and campaigns quietly below break-even get flagged instead of discovered at month end.
Anyone can ask
No SQL, no report-builder training, no queue behind the analyst. A question typed in English is a legitimate way to get a number.
One place, many sources
Ad platforms, storefront, site analytics and books stop living in separate tabs with separate definitions of the same metric.
Answers you can audit
Every answer shows its source, filter and window. If the number looks wrong, you can see exactly how it was produced.
Read-only by default
Oogwai reads your data to answer questions. Access is scoped, revocable and never used to train shared models.
Integrations
Works with what you already run
Connect in a few clicks with OAuth. Enterprise engagements add warehouses, ERPs, CRMs and internal APIs.
- Google Analytics 4
- Google Ads
- Meta Ads
- Shopify
- YouTube Analytics
- Google Search Console
- BigQuery
- Slack
- Tally (via Prism Books)
- WhatsApp (via Prism Books)
- Custom APIs
Enterprise
Need it built around your own data?
We build turnkey AI products for organisations that have the data but not the layer that makes it answerable. Discovery, a working prototype in weeks, then a production system your team owns.
- Natural-language layer over your warehouse, so business users query without SQL.
- Document and invoice automation that reads what arrives and files it correctly.
- Forecasting and anomaly detection tuned on your history, not a generic model.
- Internal copilots and agents that run the repetitive parts of an operations workflow.
- Deployed in your cloud if that is what compliance requires.
Questions
Common questions about Oogwai
What is Oogwai?
Oogwai is a data and analytics company that builds AI-powered products for teams who need answers out of their own numbers. The company runs four lines: Oogwai Analytics for marketing and e-commerce reporting, Oogwai for YouTube for channel growth, Prism Books for finance intelligence on the Tally accounting ecosystem, and custom enterprise AI builds for organisations that need a system built around their own data.
Every product shares the same idea: you ask a question in ordinary language, and the product answers with the number, the chart and the reasoning behind it.
How is Oogwai different from a BI or dashboard tool?
A dashboard shows you what you asked for when you built it. Oogwai answers the question you have right now.
Traditional BI needs a modelling layer, a report builder and someone who knows both. Oogwai connects to the source, learns the schema, and lets anyone on the team type a question — "which campaigns lost money last week?", "what is our repeat purchase rate in Mumbai?" — and get a checked answer with the underlying figures visible.
Do I need a data team or an engineer to set it up?
No. Connecting a source is an OAuth handshake — you sign in to Google Analytics, Shopify, YouTube or Google Ads and grant read access. Most accounts are asking their first question within ten minutes.
For warehouse sources such as BigQuery, or for custom enterprise systems, our team helps with the connection. That is included in enterprise engagements.
Which data sources does Oogwai connect to?
Google Analytics 4, Google Ads, Meta Ads, Shopify, YouTube Analytics, Google Search Console, BigQuery and Slack are supported today, with Tally handled by Prism Books. Enterprise engagements add custom sources — ERPs, warehouses, CRMs, internal APIs and flat-file drops.
The full list lives on the integrations page.
Is there a free plan?
Yes. The Free plan is $0 per month with no card required — not a trial. It includes the Shopify, Meta Ads, Google Analytics and Google Ads integrations, 30 queries a month, static dashboard widgets and 30 days of data history. Growth is $30 a month, or $20 a month billed annually, and adds 300 queries, dynamic widget refresh, lifetime data history, live support and WhatsApp notifications. Enterprise is quoted. See pricing.
Who typically uses Oogwai?
Performance marketers and ad-ops teams who need to find waste in campaign spend; e-commerce and growth teams tracking conversion, retention and ROAS; finance teams running books in Tally; content teams and creators running YouTube channels; and enterprise operations teams who want an AI layer over systems they already own.
Where is Oogwai based?
Oogwai is built in Dubai & Bengaluru, and works with customers globally. Enterprise engagements are delivered remotely, with on-site workshops available in India and the Gulf.
How do I try it?
Create a free account at analytics.oogw.ai/signup, or request a demo if you would rather be walked through it with your own data on screen.
See your own numbers answer back
Connect a data source and ask your first question in under ten minutes. No credit card, no implementation project.