Integrations
Connect the tools you already run
Oogwai reads from the platforms where your data already lives. Connections are OAuth-based, read-only by default, and take a few clicks.
| Source | What Oogwai reads | Typical use |
|---|---|---|
| Google Analytics 4 | Sessions, users, events, conversions, channels, landing pages, custom metrics | Site performance, funnel and channel attribution questions |
| Google Ads | Spend, impressions, clicks, conversions, campaign and ad-group structure, keywords | ROAS, CPA and wasted-spend diagnostics |
| Meta Ads | Spend, reach, frequency, results, creative-level performance, audiences | Creative fatigue and audience overlap detection |
| Shopify | Orders, revenue, products, customers, repeat purchases, discounts | Store metrics, product-level profitability, retention |
| YouTube Analytics | Views, watch time, retention, traffic sources, subscriber change, video metadata | Channel growth and content performance |
| Google Search Console | Queries, impressions, clicks, average position, page-level data | Organic visibility and ranking movement |
| BigQuery | Any table or view you grant access to | Warehouse-scale questions and blended datasets |
| Slack | Delivery channel — scheduled reports and alerts | Getting the number where the team already talks |
| Tally | Ledgers, vouchers, masters, group companies (via Prism Books) | Finance questions, consolidation, Schedule III reporting |
| Inbound bills and documents (via Prism Books) | Accounts-payable capture from the field | |
| Custom sources | ERPs, CRMs, internal APIs, warehouses, scheduled file drops | Enterprise builds — see enterprise AI |
Questions
Integration questions
How do I connect a data source?
From the Integrations tab inside Oogwai Analytics, pick the source and sign in with the account that already has access. The connection uses OAuth, so you never hand over a password, and you can revoke it from the same screen or from the provider's own security settings.
Does Oogwai write to my accounts?
No. Standard connections are read-only. Oogwai pulls metrics and dimensions in order to answer questions and build reports; it does not change budgets, pause campaigns or edit records.
Write actions only exist where they are the point of the product — for example Prism Books posting an approved voucher into Tally — and they are explicit, logged and reversible.
How often does data refresh?
Sources sync on a schedule, with hourly or daily monitoring depending on plan and source. You can trigger a manual sync at any time, and each connection shows its last sync time and full sync history.
Can I connect more than one account of the same platform?
Yes. Workspaces let you keep separate accounts, brands or clients apart, each with its own connections, dashboards and members. Agencies typically run one workspace per client.
What if the source I need isn't listed?
Tell us. Anything with an API, a warehouse table or a scheduled file drop can be connected as part of an enterprise engagement, and frequently-requested sources get added to the standard list. Start at contact.
Connect your first source
It takes an OAuth sign-in and about ten minutes to go from empty account to first answer.