About

A product company, not a dashboard vendor

Oogwai is built in Dubai & Bengaluru by a team of founders, engineers, testers and designers. We make software that reads business data and answers questions about it — and we use every one of our own products before we sell it.

Why we exist

The data was never the problem

Every business we work with already has more data than it can use. What it does not have is a way to ask that data a question without an export, a pivot table and someone’s Friday evening.

That gap has been filled for twenty years by dashboards. Dashboards answer the questions you had when you built them. The useful questions arrive later, are specific, and change weekly — which is why the spreadsheet never actually goes away.

Oogwai exists to close that gap properly: connect the source, understand what the fields mean in your account, and answer the question that was actually asked, with the working shown so it can be checked.

Company facts

Name
Oogwai — oogw.ai
Legal entity
Oogwai Analytics Ltd. Terms of Service are governed by DIFC law — see terms.
Based in
Dubai & Bengaluru
Serves
Customers worldwide; strongest presence in India, the Gulf and Southeast Asia
Domain
Data, analytics and applied AI products
Also built
Public data tools including travel and visa statistics visualisation and Mumbai water-level intelligence

What we believe

Four things we build around

Show the working

An answer without a traceable source is a guess with better formatting. Every figure carries its origin.

Say “I don’t know”

A system that always answers will eventually answer wrongly and confidently. Ours declines when the data cannot support the question.

Own the whole path

Connection, sync, query, answer, alert. Products that hand you a half-solved problem are just a different kind of homework.

Give the evening back

The test of any feature is whether someone stops doing a task manually. If nothing gets removed, nothing was built.

Team

Meet our team

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.

Sampath Herga, CTO at Oogwai

Sampath Herga

CTO

Startup Founder & Technologist

  • 25 years of product development experience.
  • Hands-on developer working in the trenches.
  • AI, Blockchain & Consumer App Expert.
  • Co-founded & sold MeshLabs, an opinion mining platform, to Pega Systems.
  • Expertise in building and scaling products & teams.
  • Proven success in aligning tech to business.
LinkedIn
Vivek Iyer, CEO at Oogwai

Vivek Iyer

CEO

Startup Founder with successful exit

  • Founding Employee @ Interactive Avenues, bought by IPG.
  • Co-founded Swipez, a SaaS billing platform, sold to Briq Inc.
  • Opportunity spotting & managing teams.
  • Understanding digital ecosystems.
  • Proven track record in scaling operations.
LinkedIn
Reem Saied, CMO at Oogwai

Reem Saied

CMO

Startup Growth leader

  • Founding Employee @ Interactive Avenues, bought by IPG. Grew IPG Programmatic Media revenue by 97% CAGR in 3 years.
  • 15 Mn users acquired for fintech startup Wishfin, merged with Finwizz Financial Services.
  • Expertise in customer acquisition at scale.
  • Proven track record in GTM and growth.
LinkedIn

The people building it

Vinay Babu, Lead – ML Engineer at Oogwai
Vinay BabuLead – ML Engineer
Nasib Patel, Backend Developer at Oogwai
Nasib PatelBackend Developer
Geetha Rao, Lead – Product Testing at Oogwai
Geetha RaoLead – Product Testing
Surja Nath, Frontend Developer at Oogwai
Surja NathFrontend Developer
Kaviyasaran, Frontend Developer at Oogwai
KaviyasaranFrontend Developer
Ravinder Nain, Head of Product Design at Oogwai
Ravinder NainHead of Product Design

Beyond the products

Public data, in public

Some of what we build is not for sale. We publish interactive visualisations of public datasets — Schengen visa statistics, Mumbai lake levels — because the same techniques that make a company’s data answerable make civic data legible.

Come and use it

The fastest way to understand what we build is to connect a source and ask it something.